GunMonster Privacy Policy

October 22, 2005

At GunMonster we recognize that privacy is important. This Policy applies to all of the products and services offered by GunMonster.com.

If you have any questions about this Policy, please feel free to contact us through our website or write to us at GunMonster.com, PO Box 214, Pulaski, New York 13142.

Information we collect and how we use it

We offer a number of activities that do not require you to register for an account or provide any personal information to us, such as browsing or searching for items. In order to provide our full range of services, we may collect the following types of information:

Information you provide
When you sign up for a GunMonster Account, service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our selling accounts, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other GunMonster services or third parties in order to provide you with a better experience and to improve the quality of our services. This combining of information does not include sharing or selling of it to third parties.

GunMonster cookies
When you visit GunMonster, we send one or more cookies (a small file containing a string of characters) to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and tracking user trends, such as how people search. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some GunMonster features and services may not function properly if your cookies are disabled.

Log information
When you use GunMonster services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User communications
When you send email or other communication to GunMonster, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Affiliated sites
We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to GunMonster in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Links
GunMonster may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising.

Other sites
This Privacy Policy does not apply to other web sites and services that are owned and operated by our parent company, Sporting Conversions Inc. We do not exercise control over sites that display search results relating to GunMonster. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

GunMonster only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:

• Providing our products and services to users, including the display of customized content and advertising;
• Auditing, research and analysis in order to maintain, protect and improve our services;
• Ensuring the technical functioning of our network; and
• Developing new services.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. We will not use this information in a manner different than the purpose for which it was collected unless specific prior consent is granted. You can decline to submit personal information to any of our services, in which case GunMonster may not be able to provide those services to you.

Information sharing

GunMonster does not share personal information with other companies or individuals outside of GunMonster except in the following limited circumstances:

• Satisfy any applicable law, regulation, legal process or enforceable governmental request
• Enforce applicable Terms of Service, including investigation of potential violations thereof
• Detect, prevent, or otherwise address fraud, security or technical issues, or
• Protect against imminent harm to the rights, property or safety of GunMonster, its users or the public as required or permitted by law.

If GunMonster becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually.

Please contact us at the address below for any additional questions about the management or use of personal data.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to GunMonster employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

GunMonster processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use GunMonster services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.

We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical, or for which access is not otherwise required.

Enforcement

GunMonster regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or GunMonster's treatment of personal information by contacting us through our website or at GunMonster.com, PO Box 214, Pulaski, New York 13142. When we receive formal written complaints at this address, it is GunMonster's policy to contact the complaining user regarding his or her concerns.

Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Policy changes).

Each version of this Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.

If you have any additional questions or concerns about this Policy, please feel free to contact us any time through our website or at GunMonster.com, PO Box 214, Pulaski, New York 13142.